Digital Assets - that´s the digital investments made in web sites, platforms, or apps - critical success factors of the future. It´s time to consider a more advanced asset management. Digital Assets include owned and publicly accessible infrastructure such as
digital platforms, e.g. business ports, 2-sided markets
content of all kinds, e.g. videos on the web
web sites and domains
channels, e.g. social media channels
transactional infrastructure, e.g. a proprietary blockchain
proprietary software, e.g. an app
Digital Assets are the critical success factors for your business that make the difference:
accessibility - how convenient reaching your business?
positioning - where are your positions (e.g. domains or platforms) held by your company and blocked for competitors?
It´s your digital assets that make the difference and keep you ahead of the game - much more than physical office or factory facilities. Regardless whether property of your firm, or booked as a service - in any case digital assets have to be administered and calibrated under your governance. The IIW designs your Digital Asset Management and creates a sound fundament for strategic and efficient use of your digital infrastructures. Arrange for a cost-free 60 minutes advisory on the phone today !
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